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Ethics
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Meredith Schwartz: It Takes Two – Trusting the Public in Public Health Messaging and Policy
Meredith Schwartz: It Takes Two – Trusting the Public in Public Health Messaging and Policy
ABSTRACT Much of the existing public health literature describes strategies by which health authorities can build and maintain trust from the public. Typically, this relationship is assumed to be one-directional and instrumental: the public should trust health authorities because this will increase public cooperation and compliance. However, trust is a two-way relationship, and I argue [...]